Women-Driven Fitness Revolution: From Texas to Malaysia
Description
In this episode, Michelle from Paranoid Founders talks with Alison, CEO of Curves Malaysia, who recounts her unexpectedly entrepreneurial journey to bring the women-only fitness franchise from the U.S. to Malaysia. Initially a corporate professional, Alison’s venture into fitness was influenced by her mother’s health experiences and a healthy lifestyle visit with family in Australia. Awarded the franchise rights for Malaysia, Alison’s mission focuses on empowering women through accessible fitness.
The discussion covers her management of business expansion, pandemic challenges, financial strategies, and the importance of maintaining strong core values and culture within her team.
Emphasizing resilience, mentorship, and community support, Alison reflects on her motivating experiences and the impact of her work in strengthening women both physically and psychologically.
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